They’ve also added a number of new guided edits. Gone are the days when beginners had to spend an hour outlining the subject of their photo with the pen tool to select it properly. The big focus lately has been on designing the app (actually both of them) to do the heavy lifting for the user. In fact, on top of the social media focus, the Elements series has introduced a batch editing feature or two, so you can embarrass those teenagers more, and faster. You know, the usual family stuff, only now the whole world can see it! Progress! And now, Adobe’s making it easier. They put them in albums on their social media site of choice, and make comments designed to embarrass their teenagers. People largely don’t print out family photos anymore. In fact, creating media for social networks is one of the major focuses for Adobe’s Elements series these days. They’ve both been updated with a number of features to make photo and video editing easier for beginners, and anyone who just wants to put something that looks good on their Facebook feed. In this case, those tools are Photoshop Elements 15, and Première Elements 15, both of which were just released by Adobe. It’s a good idea, then, to keep an eye on the tools that non-professionals will be using, and keep them in mind when we work. The corollary here is that a lot of these people will be consumers, and will be using consumer-grade tools. We’re certainly not the only people creating content for the sites that we ourselves build. It’s worth remembering that web designers are hardly the only people making pretty things for the web.
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